Email and Newsletter Privacy Policy


Boat Rocker Media knows that your privacy is important to you, and we want you to know that it is important to us too. This Policy explains the types of information that Boat Rocker Media and Temple Dance Productions Limited, or one or more of its corporate affiliates (referred to collectively in this policy as "we," "us," "our" and other similar pronouns) collects from you through your registration and subscription via our web site, The Next Step, (“Site”) to our email newsletter (“Newsletter”) regarding the series The Next Step. This Policy details how we will use, disclose and protect this information once it is collected, and how you can opt out of some of our uses and disclosures of your information. This Privacy Policy also applies to children under the age of thirteen (13), who are subscribing to our Newsletter. For children under the age of 13, specific consent restrictions will apply, which are further detailed below and which should be read and reviewed by a parent or guardian. By subscribing and registering to this Newsletter, you agree to the terms of this Privacy Policy and the processing of your information as described in this Policy.

For our Privacy Policy pertaining to use of our Site, and any additional information that is collected, used and disclosed through use of our Site, please refer to the Privacy Policy link that can be found at the bottom of any page of the Site, or refer to this Please note, this Policy solely governs your subscription and registration with the Newsletter. Any links or attachments within the Newsletter to the Site will be governed by the Site Privacy Policy. With respect to third party Web sites, you will be subject to the privacy policies of that new site, and you should review its privacy policy.

What information is collected for a Newsletter subscription?

We collect “Personal Information” from you, or information that identifies you, namely, your name, your email address, and your date of birth (solely for age-screening purposes), for the purpose of issuing our biweekly newsletter to you. After your register on the Site to receive our Newsletter, you will receive an e-mail to confirm your registration and subscription. Once your registration has been confirmed via email, you will receive biweekly email Newsletters, which you can discontinue by unsubscribing to our emails. Information on how to unsubscribe is included within this Policy below, and in every Newsletter that we send.

If you are a child or children under the age of thirteen (13) (“Child” or “Children” ), your parent’s or guardian’s name and email address will also be requested in order to obtain parental or guardian consent for your receipt of our biweekly Newsletter, in accordance with the Children’s Online Privacy Protection Act (COPPA) and all other applicable laws. The parent or guardian will be contacted through their email to let them know that we have collected the Child's email and why, and to give the parent or guardian the chance to let us know if he or she does not want the Child to participate. If the parent or guardian does not consent to the Child’s receipt of our Newsletter, the Child will be removed from the subscription and the Child’s Personal Information will not be retained, unless otherwise permitted by the applicable law.

Please note that additional Personal Information and Site Usage Information may be collected through hyperlinks embedded in the content of any Newsletter, if you click on such links. In the event that you visit the Site via such links, please read the pertinent Privacy Policy, as your activity will be governed by the Site Privacy Policy.

Usage Information

When you access our Newsletter, certain information may be automatically collected from you. The Internet protocol, or "IP", address associated with your computer is collected to help us track and resolve issues with Newsletter functionality or administration. An IP address is a string of numbers that is usually controlled by a user's Internet service provider, and automatically assigned when a user's computer connects to the Internet. In some cases, we may get general geographic location information from your IP address.

We may also capture "clickstream data". Clickstream data includes information about your "clicks" or actions relating to our Newsletter, such as what you have opened or clicked on during your interaction with the Newsletter, and how you interacted with certain features. It can include information about your computer or device, Web browser and operating system and settings and may include referrer URL information that is automatically passed to us.

To track information about subscription and use of our Newsletter, we use various technological tools. For example:

  • Cookies are small data files sent by a Web site or application and stored on your computer or device at the request of that site or app. A cookie stores information related to your browser to enable us to recognize your browser and remember your preferences. Most browsers can be set to detect browser cookies and to let you reject them, but refusing cookies may make it difficult to use the Site. To learn more about browser cookies, including how to manage or delete them, look in the Tools, Help or similar section of your Web browser, or visit By allowing their Child to subscribe to our Newsletter, parents agree to the placement of cookies on their Child’s computer or device.
  • Local shared objects, such as "Flash cookies," may be stored on your computer or device through a media player or other software installed on your computer or device. Local shared objects operate a lot like cookies, but cannot be managed in the same way. Depending on how local shared objects are enabled on your computer or device, you may be able to manage them using software settings. For information on managing Flash cookies, visit By allowing their Child to subscribe to our Newsletter, parents agree to the placement of local shared objects on their Child's computer or device.
  • A pixel tag (also known as a "clear GIF" or "web beacon") is a tiny image - typically just one-pixel - that can be placed on a Web page or in an email to you, to tell us when you have displayed that page or opened that email.

By subscribing to our Newsletter, you agree to our use of these tracking technologies, and to our use of any additional tracking technologies which may be useful to facilitating your use of our Newsletter. These tools may allow us to assign a unique number to our child users, but this number cannot be used to track child users across different, unaffiliated Web sites. We also do not link a child's user number or usage information with the child's Personal Information, or collect geolocation information more specific than city or zip code, unless we get consent from the child's parent. We do not track kids across different, unaffiliated sites, online services or applications using any other persistent identifiers unless we have a parent's consent. We do not use IP addresses or the child's unique number to attempt to identify individual kid users except under the circumstances described in the "Legal Disclosures" paragraph of this Privacy Policy.

How do we use information?

We may use the information we collect from and about you to perform various business functions including, for example:

  • authenticating you as a user and enabling you to use our subscription
  • processing and fulfilling transactions
  • maintaining and administering your account with us
  • responding to your requests
  • analyzing your registration, making overall registration and Newsletter improvements and developing new features
  • sending you marketing and other communications, including information about products, services, and events, of ours and of others, that we think might interest you
  • protecting our rights and property and the rights, property, and safety of others
  • investigating suspected fraud or other unlawful activity
  • personalizing or customizing our Newsletter to your interests and history with us (for example, remembering items in your shopping cart)
  • evaluating email marketing and other campaigns
  • tailoring ads displayed to you on our website and elsewhere to your interests and history with us
  • other purposes disclosed when Personal Information is submitted to us
  • where otherwise permitted or required by applicable law

To do these things, we may match information collected from you in different ways or at different times, including both Personal Information and Site Usage Information, and use that information along with information obtained from other sources (including third parties) such as demographic information and updated contact information.

Third-Party Collection & Disclosure of Information

The Personal Information we collect may be collected or accessed by our service providers (whether third parties or our corporate affiliates) who support and administer the distribution of email newsletters and other internal operations of our newsletter, such as to enable registration and maintenance of accounts, to fulfill account requests, and to provide customer service. Our service providers who have access to a Child’s Personal Information can use that Personal Information only to do the tasks we engage them to do; they cannot use it for any other reason or for their own purposes, and we require them to agree to maintain the confidentiality, security and integrity of that Personal Information. Service providers also assist us in collecting and understanding usage information. We may share non-personally identifiable usage information (including aggregate data) with others, for their own use.

To send our email newsletters, we use the provider MailChimp, a service of The Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. When you register with our Site to receive email communications, your Personal Information is collected and shared with MailChimp. MailChimp may also use analytics regarding how your emails are accessed and used. For more information on MailChimp’s privacy policy, please see

Unsubscribing to the Newsletter

By signing up for the Newsletter, you are consenting to receive messages from us (including marketing messages) when you submit Personal Information to us upon registration on our Site. If you decide that you no longer want to receive our email Newsletter, you can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email Newsletter. Your email address will then be removed from our subscription list. Upon request, your other Personal Information, namely, your name, will also be removed from our list, as well.

You can also contact us at and request that you be removed from our subscription list, and that all other Personal Information be destroyed from our records. Please include your name, address, and email and tell us if you want us to stop sharing your Personal Information with third parties for marketing purposes, or if you want us to stop sending a particular kind of communication.

Children Under the Age of 13

For Children, we do not collect Personal Information from them without parental notice and consent, as required by COPPA and all other applicable laws.  Under the applicable legislation, we cannot condition a Child's participation in an online activity on the Child's providing more information than is reasonably necessary. If we do collect personal information from a Child online, the law allows us to keep that information only as long as is reasonably necessary to fulfill the purpose for which the information is collected.

When we collect Personal Information from a Child, we ask the Child's parent for consent before we collect it, except as permitted by law, such as, where we are only using a Child’s email address to respond directly to a request from the Child. If the email is collected for a one-time response, we delete it after our response has been sent. If the email is collected to respond more than once to the Child, or for participation in a Newsletter subscription, we will ask the Child to provide the email of his or her parent or guardian, so we can let the parent or guardian know that the Child has given us Personal Information, and to give the parent or guardian a chance to request that the Child’s Personal Information be deleted before we re-contact the Child. The Child's Personal Information will be deleted at either at the parent's request, or, if no such request is made, when we have finished responding to the Child and otherwise fulfilled the purpose for which the email was initially collected.

We may request the parent's or guardian’s consent in any way the law allows. For example, if the Child's Personal Information will be used only by us, we may ask for the parent's or guardian’s consent by email. If the Child's Personal Information will be disclosed on the Site or shared with a third party, we may verify that the person providing consent is the parent by asking for consent in connection with a credit card transaction. Parents or guardians have the option to consent to the collection and use of their Children's information without consenting to the disclosure of that information to third parties, except to the extent that disclosure of such information is a necessary part of the activity for which parental or guardian consent is given. Notice of the information collection, use and disclosure practices associated with a particular online activity will be provided to the parent or guardian when we ask for consent. That notice will also be on the Web site to which it applies. Sometimes, in connection with the direct notice to the parent or guardian, we may collect the parent or guardian or Child's name from the Child (for example, the Child's first name, so that the parent or guardian knows which of their Children wants to sign up for an activity).

Newsletters and Contests

For these activities, the Child's email address is used only to respond more than once to that Child's specific request in connection with a particular newsletter, sweepstakes or contest. The parent or guardian email address is collected to tell the parent or guardian that we have collected the Child's email and why, and to give the parent or guardian the chance to let us know if he or she does not want the Child to participate. We provide information about how to unsubscribe in the newsletters we send and within this Privacy Policy.

For sweepstakes and contests, we also use the parent or guardian email to notify the parent or guardian if the Child is selected as a potential winner and to coordinate fulfillment of the prize. If a contest may allow Child users to submit additional information about themselves, we will get consent from the Child's parent or guardian before collecting that additional information, which we may do by email if the information will not be shared with third parties.

If a Child is selected as a potential winner of a sweepstakes or contest, an offline affidavit or release must be signed by the parent or guardian and returned to us. This form may ask for additional Personal Information necessary to award the prize.

Unless a parent or guardian declines to let a Child participate or asks us to delete a Child's Personal Information, Personal Information collected from entrants or their parents or guardians in connection with a sweepstakes or contest entry will be retained in accordance with Boat Rocker’s records retention policies, to the extent permitted and/or required by applicable law, including any statutory retention periods.

More details about Personal Information collected from Children in connection with a particular promotion may be set forth in the official rules for that sweepstakes or contest.

Legal Disclosures

We reserve the right to release a Child's Personal Information, or to use a Child's IP address or unique number to attempt to identify a Child user, to the extent consistent with applicable law, when we believe release is required to comply with federal, state or local law (such as cooperating with a judicial process or law enforcement investigation), to maintain the safety and integrity of the website, to enforce any applicable terms of use, or to protect the Child or our or others' rights, property or safety, or to take precautions against any other liability.

Other Disclosures

Unless we have obtained a Child's parent's or guardian’s consent as required by applicable law, a Child's Personal Information is not shared with third parties (even with corporate affiliates, unless they are co-operators of the website where the Personal Information was collected) for their own use or disclosure except as described under the "Legal Disclosures" paragraph of this Privacy Policy.

If you are a parent or a guardian of a Child using this Site and have any further questions or complaints about this Privacy Policy, or if you believe that your Child has provided us with Personal Information without your consent, please contact us at


While we have policies and procedures in place and take reasonable measures to protect the confidentiality, security and integrity of Personal Information collected through our Newsletter, we cannot guarantee that information will be absolutely safe from intrusion during transmission, while stored on our systems, or when otherwise in our care. Except as expressly required by applicable statute or regulation, we will have no liability for disclosure of information due to errors or unauthorized acts of third parties during or after transmission.

If we believe that the security of Personal Information in our care may have been compromised, we may seek to notify users of that development, as soon as possible under the circumstances. If we have a parent or guardian email address associated with a Child user whose Personal Information may have been compromised, we may send the notice by email.


If you are a parent or guardian and you or your Child have provided us with Personal Information about that Child, you may:

  • review or revise your Child's Personal Information
  • ask us to deactivate your Child's subscription
  • revoke any consent you have given for your Child
  • ask us to delete Personal Information your Child has given us
  • ask that we no longer collect Personal Information from your Child

At your request, we will stop collecting, using, and/or disclosing Personal Information from or about your Child in accordance with your request (for example, for just one activity or for all), but we reserve the right to keep certain information necessary for record-keeping to the extent permitted and/or required by law, including any statutory retention requirements.

To make these requests, you may contact

Changes to this Privacy Policy

We may change or supplement this Policy from time to time. When we do, the updated and changed Policy will be posted in the link associated with your Newsletter with a new "Last Updated" date. We may choose (or be required by law) to tell you about changes by additional means, such as by sending an email to the email address we have on file for you. In some cases, we may request your consent to the changes. As our business changes, this Policy may also change, so we encourage you to come back to this page from time to time.

“Linked To” Websites

Our Newsletter may contain links, banners or advertisements that lead to other third-party Web sites or online services. We are not responsible for these other sites and services, and so the privacy policies on those sites (not this Policy) will govern the collection and use of information there. We encourage users to read the privacy policies of each Web site visited after leaving our Sites, and of each such third-party service used, to learn about how their information is treated by others.

International Users

If you are located outside of the Canada, you should know that the information you provide to us is being transmitted to us and processed in Canada and in other countries by us or our service providers on our behalf, and will be protected subject to this Privacy Policy and applicable laws, which may not be as protective as the laws in your country. By using the Site, you agree to this.

Contact Us

If you have any questions or comments regarding our privacy practices, you may contact us at:

Boat Rocker Digital c/o Boat Rocker Media
595 Adelaide Street East
Toronto, ON M5A 1N8

Phone: 1-416-591-0065

Last Updated: October 25, 2017